Welcome to the Marketing Management and Strategies course, where you will explore the essential principles of marketing and their application to business contexts. This course examines the marketing planning process, from conducting environmental analyses to developing strategies that enhance marketing performance. You will study key topics such as market segmentation, buyer behavior, and the strategic functions of marketing, along with techniques for measuring and improving marketing effectiveness.
In this course, you will learn how to analyze internal and external factors impacting marketing, align marketing strategies with business objectives, and apply practical techniques to achieve measurable results. Whether you're a student preparing for advanced marketing studies, a professional seeking to enhance your marketing expertise, or someone interested in understanding the dynamic world of marketing, this course provides a comprehensive foundation for success.
By the end of the course, you will have the knowledge and skills to develop, implement, and evaluate marketing strategies in both consumer and business markets.
Basic understanding of business and marketing concepts is helpful.
An interest in analyzing and improving marketing strategies.
No prior marketing experience is required, but familiarity with high school-level business topics is beneficial.
Dr. Oliver Thompson
Lead Instructor
Dr. Thompson holds a Ph.D. in Marketing from the University of Cambridge and has over 12 years of experience in both teaching and industry. His areas of expertise include marketing strategy, consumer behavior, and market research. Dr. Thompson has worked with several multinational corporations to develop marketing strategies and has authored numerous publications on strategic marketing practices. He is passionate about helping students apply theoretical concepts to real-world business scenarios and enhance their marketing expertise.
Ms. Rachel Edwards
Teaching Assistant
Ms. Edwards is a graduate student in Marketing at the University of Oxford. With experience in digital marketing and strategic planning, she provides valuable support to students, offering feedback on assignments, guiding discussions, and helping students understand key marketing principles. Rachel is available to answer questions, assist with course materials, and support students in their learning journey.
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The course is designed to be completed over 8-12 weeks, with approximately 4-6 hours of study per week. However, you can progress at your own pace.